Leading the Way: Meet 7 CFOs Who Are Making an Impact on LinkedIn

The modern Chief Financial Officer (CFO) role has evolved significantly in recent years. 

The traditional focus on accounting and financial reporting has expanded to include a more strategic approach that requires a deep understanding of business operations and the ability to provide insights and recommendations that drive growth and profitability.

The agile CFO must also be an effective communicator and collaborator. Building strong relationships with stakeholders inside and outside the organization and effectively communicating financial information and insights to non-financial stakeholders is part of the job.  

These 7 CFOs and finance leaders have made a big impact on the profession at-large by sharing industry trends, best practices, and emerging technologies on LinkedIn. 

7 Finance leaders who are making an impact on LinkedIn

(1) Evgeny Fetisov, CFO of SEM Rush

Evgeny Fetisov is an experienced CFO who's held leadership positions at several technology companies. His LinkedIn posts cover a wide range of topics, from financial management to entrepreneurship. He also provides valuable insights into the technology industry and how finance professionals can stay ahead of the curve.

(2) Victor Casalino, Americas VP and CFO at Microsoft

As the Americas VP and CFO at Microsoft, Victor is responsible for overseeing the financial strategy and operations for Microsoft in the Americas region, which includes North America, Latin America, and the Caribbean. He works closely with the executive team to drive growth and profitability, manage financial risk, and ensure compliance with regulatory requirements.

(3) Tracey Travis, EVP, and Chief Financial Officer at The Estée Lauder Companies Inc.

Tracey Travis is known for her strategic thinking, financial acumen, and leadership skills, and is recognized as one of the most powerful women in business by Forbes. In addition to her work at The Estée Lauder Companies she serves on the board of directors of AccentureOn LinkedIn, her posts are informative, insightful, and reflective of her experience and expertise in the beauty industry and in finance.

(4) Julie Swinney, CFO of Zendesk

Julie Swinney is an experienced CFO with a background in finance and accounting. Her LinkedIn posts cover a wide range of topics, from financial management to gender equality in the workplace. She also provides valuable insights into how finance professionals can drive organizational growth and innovation.

(5) Joseph Wolk - CFO of Johnson & Johnson

Joseph Wolk has over 25 years of experience in finance and has held leadership roles at several major healthcare companies. His LinkedIn posts cover a wide range of topics, from healthcare trends to corporate finance. He also provides valuable insights into the role of finance in driving innovation in the healthcare industry.

(6) Jack McCullough, President of CFO Leadership Council

Jack McCullough is a former CFO and recognized expert in the finance industry and the author of "Secrets of Rockstar CFOs." His LinkedIn posts cover a variety of topics, from leadership development to digital transformation. He also leads the CFO Leadership Council, a community of finance professionals that provides networking, education, and professional development opportunities.

(7) Kelly Steckelberg - CFO of Zoom Video Communications, Inc.

As CFO of Zoom, Kelly Steckelberg has been at the forefront of the company's explosive growth. She shares valuable insights on financial management, scaling a business, and leading through change. Her posts are a must-read for CFOs of fast-growing tech companies.

Honorable Mention 

Jack Sweeney, CFO Thought Leader

Jack Sweeney is a respected thought leader in the finance industry. His LinkedIn posts cover various topics, from finance transformation to leadership development. He also hosts a popular podcast, "CFO Thought Leader," where he interviews leading finance professionals about their experiences and insights. Listen to one of my favorite episodes.

These CFOs and finance leaders are exemplary in their field, providing valuable insights and thought leadership to the finance profession through their LinkedIn content. Their contributions to the industry inspire other finance professionals to become better strategic partners to their organizations and drive growth and innovation. 

As the CFO role continues to evolve, it is vital for finance professionals to keep up with emerging trends and technologies and continue to learn from industry leaders like these.

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The current business outlook is steeped in uncertainty as finance leaders are tasked with cutting costs and improving margins while still boosting growth. The majority of finance and accounting processes are still only semi-automated, which leaves low-hanging efficiency gains on the table.

In uncertain times it might be instinctive to react by making deep cuts or raising prices, but research shows that a defensive approach can make it harder to recover. Instead of defaulting to survival mode, its time to invest in strategic tools to enable your company to thrive during economic turmoil.

Download the 2023 CFO PLAYBOOK to:

1. Reduce manual waste
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3. Provide value with digital upskilling
4. Drive sustainable growth